naPocut continues to commit to being present directly among its customers. Following the success of eight stores, naPocut has now opened its newest store at Bintaro Jaya Xchange (BXChange) Mall 2. The presence of the Essential Color Experience area is a unique and special highlight of this store.
naPocut strives to create an exclusive, personal, and enjoyable shopping experience for its customers. naPocut applies this same approach at the BXChange Mall 2 store by introducing the Essential Color Experience. The existence of this area is in line with naPocut's commitment to encourage customers to express themselves boldly and celebrate their uniqueness.
Essential Color Experience houses a collection of plain naPocut hijabs curated based on color characteristics. In this area, visitors can find various plain hijabs such as the Plain Paris, Plain Twill, Plain Jacquard, Plain AirySoft, Primrose Voal, and other collections. All these hijabs are then divided into four categories: Dream, Adventure, Stone, and Flame.
The existence of this color area is expected to be a new experience for customers. They can explore materials and colors that suit them, including in terms of skin tone. Additionally, the Essential Color Experience makes it easier for customers to find the hijab colors they desire.
“The opening of our 9th store at BXChange Mall 2 serves as a momentum to introduce the Essential Color Experience area. We are very happy because customers will be able to experience first-hand the process of finding the perfect color for themselves. This can be an effort to boost self-confidence. Customers will also find it easier to search for hijab colors, because to date, we have released hundreds of plain hijab colors,” said Dina Fadia, Chief Marketing Officer of naPocut.
In addition to introducing the Essential Color Experience area, naPocut is also showcasing an exclusive collection for the opening of the BXChange Mall 2 branch. There is the Ramadan series “Serenity Bond Vol. 1,” which consists of the Ishani Top, Aarna Top, Kash Top, and Indian-inspired Pooja Pants. Furthermore, there is the newest Plain AirySoft hijab, which has a very smooth material texture and comes in 30 color options. These advantages have made Plain AirySoft a new version of naPocut's best-selling product.
Another uniqueness of the naPocut store opening at BXChange Mall 2 is the material-guessing game. In one corner of the store, there is a table with several hijab materials. Visitors will be able to guess which material is naPocut's latest product. This game will be available for a few weeks starting from the official store opening.
The layout of the naPocut store at BXChange Mall 2 is also designed to be interactive, allowing customers to visualize different products on themselves. Customers are expected to have a satisfying shopping experience. This also encourages customers to experiment more with their style.
naPocut is a local hijab brand that has been established since 2005. During its almost 19 years of existence, naPocut has continued to develop hijab and Muslim fashion products by prioritizing quality. Additionally, naPocut incorporates a touch of classic embroidery and needlework designs, which have become the hallmark of its products. After undergoing a rebranding in 2022, naPocut opened its first flagship store at Gandaria City, Jakarta. Now, naPocut stores are also located at Pondok Indah Mall 2 Jakarta, Cibinong City Mall 2 Bogor, Bandung, Padang, and Pekanbaru.