For the launch of the Essential Instant Hijab, napocut wanted to bring something different through a campaign titled “Own Your Everyday.” We want to invite nicePeople to pause and enjoy their daily lives with more comfort, confidence, and mindfulness.

Therefore, the launch of this latest collection was packaged in the form of an intimate gathering in two cities, Jakarta and Bandung. The focus was on creating a space for self-reflection and building more meaningful connections through journaling sessions.

Journaling session stories from Jakarta to Bandung

These two cities each have their own unique stories. In Jakarta, a corner of Kitchenette PIM 2 witnessed the warmth of a journaling session with Mulang Sala. This moment became a space for us to reflect; realizing that Allah’s kindness is present in every small detail of our daily lives. Through writing, we learn to be more sensitive to seeing His involvement. Because when we realize His presence, God willing, there will always be blessings in every step we take.

This warm story continued to Bandung. At the napocut Store yesterday, we, along with Moment Studio, learned how to romanticize our routines. We were invited to realize that the little things in our daily lives are actually worth celebrating, even if they don't always go as expected. Through this moment, we were reminded to live our days with more purpose, so there is an honest space to recognize our potential and keep growing.

Getting an up-close look at the Essential Instant Hijab with #TeamNAPOCUT

The exciting thing was how dynamic and lively the atmosphere in the room was. There were serene moments full of reflection as everyone was lost in scribbling on paper, which then instantly broke into cheerful laughter when we had fun playing games together.

In the midst of that positive energy, the nicePeople who attended were also able to touch and try the Essential Instant Hijab for themselves for the first time. It was lovely to see their enthusiasm when they proved firsthand that this hijab looks perfectly on-point immediately when worn and feels very cool, without the need for many pins.

The Essential Instant Hijab is designed for all styles, from those who prefer the practicality of a slip-on to those who want a syari/chest-covering look. So, you can still look elegant and comfortable even when your schedule is at its busiest.

Thank you so much to the nicePeople, Mulang Sala, and Moment Studio for being a part of the fun at this napocut journaling session.

Now, for those of you who want to experience the comfort of the instant hijab we wore together yesterday, you can get the Essential Instant Hijab collection now at all napocut offline stores and our official website.