napocut, a modest fashion brand known for its iconic square paris hijabs and signature embroidery, is expanding its product line and market reach by launching an exclusive syar’i collection in collaboration with Itsar Syar’i, titled "Connection".
This collaboration grew from a shared spirit: supporting one another in kindness, as reminded in QS. Al-Mā’idah (5:2).
napocut, which weaves emotion through embroidery details as part of its strong identity and story, is brought together with Itsar Syar’i, known for its elegant syar’i silhouettes and the warm comfort of its knits.
From Customer to Collaborator: An Origin Story Filled with Connection
This collaboration began from a very personal relationship. One of napocut’s owners is a loyal customer of Itsar Syar’i and an avid fan of its graceful knit designs that prioritize syar’i values. From the experience as a user, a desire to collaborate grew.
napocut saw that Itsar Syar’i’s products are perfectly suited for women who want to start wearing syar’i but still wish to appear confident and modern. The syar’i style does not always have to be heavy and rigid; it can actually be a symbol of strength and elegance, embodied through thoughtful designs and comfortable materials.
One Vision, One Mission: The Values That Unite Us
napocut and Itsar Syar’i met not only because of aligned fashion tastes, but because both possess the same spirit and values. We believe that life feels more beautiful when we support and connect with one another. This collaboration is a tangible manifestation of the spirit of ukhuwah (brotherhood) and positive collaboration among fellow Muslim women.
Both share a vision of spreading Islamic values in a form that is relevant, modern, and non-intimidating. We want to invite more women to feel comfortable practicing the sharia, without feeling pressured by stigma or stereotypes.
Following Trends Without Losing Identity
While fashion trends continue to evolve, we have strongly maintained the hallmarks of each brand. napocut appears with elegant embroidery and meaningful details, while Itsar Syar’i contributes refined and timeless knitting accents. In every piece, these two identities blend rather than overshadow one another.
We also want to dispel the old stigma that syar’i clothing is heavy, stifling, and restrictive. This collection is designed to prove the opposite: that syar’i can be lightweight, cool, elegant, and still cover the aurat perfectly. We use premium materials that are soft on the skin and breathable, ensuring comfort even when worn all day. The designs were created to meet the needs of today's modern Muslim woman who is active, confident, and wants to express her true self.
napocut's Embroidery Details with Deep Meaning
One of the signature touches Napocut brings to this collaboration is exclusive embroidery that not only beautifies but also provides meaning. One abaya design even features floral embroidery that forms the word "Taqwa," offering a spiritual reflection wrapped in aesthetic appeal.
Elegant fagoting embroidery details are also featured on the khimar, creating an artistic yet syar’i look. In every piece of this collection, there is a story we wish to convey; not just fashion, but feelings and values.
Every Detail Designed to Provide a Special Touch
We believe that true beauty comes from attention to detail. Every product in the napocut x Itsar Syar’i collection is designed with sincerity and dedication. From the cut and material selection to the hand-stitching, everything is crafted with the hope that this collection can accompany Muslim women in their important moments, whether in daily life or on special occasions.
What we want to share through this collection is a feeling: the feeling of comfort, confidence, and connection to the positive values that continue to grow within us.
Get to Know the napocut x Itsar Syar’i Collaboration Collection
Here are some highlights from this debut collection:
Rabita Abaya
An abaya made of anti-UV fabric, lightweight and flowy, featuring knitting details on the sleeves and fagoting techniques on the pockets. The cut is straight, nursing-friendly, and wudhu-friendly.
Available in 5 colors: Black, Broken White, Fawn Pink, Moonlight, Vineyard Wine.
Taqwa Abaya
An abaya with floral embroidery forming the word “Taqwa,” lightweight and opaque. It features an adjustable side slit, as well as zippers for nursing and wudhu.
Available in 3 colors: Sand, Indigo, Gray.
Nisbah Khimar
An instant khimar with fagoting details, lightweight and cooling. It can be styled in 3 different ways, suitable for daily and semi-formal wear.
Available in 5 colors: Black, Broken White, Fawn Pink, Moonlight, Driftwood.
Sila Scarf
A syar’i square scarf with geometric motifs on the edges and fagoting stitching. The material is lightweight and soft, easy to style, and suitable for various looks.
Available in 8 colors: Jet Black, Broken White, Crimson, Midnight, Sand, Mocha, Dune, Driftwood.
The napocut x Itsar Syar’i collection is a reflection of the synergy between two interconnected brands. It is not just an ordinary modestwear collection, but a work that carries values and comfort in every thread.
For those of you who are curious and want to try it on directly, this collection will be available exclusively starting May 26, 2025, at 8:00 PM WIB at the napocut Store, Gandaria City Mall. Find the pieces that best match your character, and experience wearing syar’i clothing that is not only beautiful but also comfortable.