After being on the wishlist for a long time, napocut finally officially opened its newest store at Tunjungan Plaza 3 Surabaya on Saturday, June 27, 2026. This grand opening event was warm and welcoming, attended by invited guests, media, and modest fashion influencers curious about napocut’s new home in Surabaya.
The Story Behind napocut's Presence in Surabaya
The event opened with a greeting from the MC to the guests, followed by a Welcome Speech & Brand Journey session with Dina Fadia, Chief Marketing Officer (CMO) of napocut. In this session, Ms. Dina Fadia shared that Surabaya had long been a target for opening an offline store.
"The enthusiasm of nicePeople in Surabaya and its surroundings on social media was one of the strong reasons we opened a new store in the heart of this city," she said.
Sharing Session with Fita Wulansari, an Influencer from Surabaya
Another exciting moment came from the "Modest Fashion & Identity" talk show session with Fita Wulansari, a Fashion, Lifestyle, & Beauty Creator from Surabaya. As a native of Surabaya, Fita shared stories of how she first discovered napocut, her impressions of this new store opening in her own city, and tips for styling hijabs and outfits that are simple yet effortless in her signature style.
The conversation became even more engaging when Ms. Dina Fadia shared her perspective on the constantly evolving modest fashion trend. According to her, many young women today are starting to prefer practical hijab options like instant khimars and instant pashminas. Even so, the Paris hijab remains a favorite for many Indonesian women. Responding to this enthusiasm, napocut has just introduced 40 new colors of Paris hijabs featuring muse Ayudia.
On the same occasion, Ms. Dina Fadia also emphasized napocut's commitment to continuously providing the best quality products with timeless designs, in line with the #MelangkahBersama (Stepping Together) spirit that always accompanies the journey of Indonesian women through various phases of their lives.
Store Tour and Shopping Experience
After the talk show and games, guests were invited to explore the napocut Store Surabaya through a Store Tour & Experience session led directly by Ms. Dina Fadia and Fita Wulansari.
In this session, guests could take a closer look at various napocut collections, ranging from hijabs, inners, and activewear to apparel that has been well-known through online platforms. Not only that, but they also had the opportunity to feel the material quality firsthand, see the design details of every product, and try on various favorite collections in person.
The store's atmosphere, designed to be comfortable and warm, made the shopping experience feel more personal. Many guests took advantage of this opportunity to explore the latest collections, discuss styling, and find the colors and models that best suit their style.
Come Visit the napocut Store in Surabaya!
Now napocut is even closer to nicePeople in Surabaya and its surroundings. Besides shopping online through napocut.com, you can also enjoy the experience of seeing and trying on various favorite napocut collections directly at the store.
📍 napocut Store Surabaya
Tunjungan Plaza 3 Mall, 4th Floor
Come and experience the material quality, color selection, and signature napocut design details for yourself. See you at the store, nicePeople!